Hire Younus Fardeen
Organic growth, SEO and AEO. Strategy that ships.
Marketing Manager at Masai School. 4+ years across SEO, AEO, content and organic social, in India and the UAE.
26K to 117K
Followers
50K to 160K
Followers
Organic reel
8M
Views
3.2M
Organic views
What I work on
No fixed package. The work usually lands in one of these.
SEO
Technical, content and internal linking, plus programmatic pages where the data earns them.
AEO
Entity clarity, structured data and answer-shaped pages, so AI systems can verify and cite you.
Organic social
Content systems that produce reach without waiting on a lucky post. Instagram, LinkedIn, short form.
Content
The questions worth answering and the formats people finish. Strategy before volume.
Brand and positioning
Messaging, narrative and channel fit, so the company is easier to repeat than to explain.
I start with the business
Not with a content calendar.
- Who are you trying to reach?
- What are they searching for?
- Where do they discover brands?
- Why should they trust you?
- Where are you losing them?
A few things I believe
- 01
Most brands do not have a content problem. They have a positioning problem.
- 02
A viral post is not a growth strategy.
- 03
SEO cannot fix a weak offer.
- 04
AI search does not replace SEO. It raises the price of being unclear.
- 05
Growth scales when the team knows what to repeat and what to stop.
Work I have actually done
Masai School, Instagram
26K to 117K followers. One organic reel at 8M views, average reach 3K to 35K.
Masai School, LinkedIn
50K to 160K followers in six months. 3.2M organic views.
Sparkling Sandset, Abu Dhabi
Greenfield brand and SEO build. Page one for a desert camp search, no paid ranking spend.
Under 25 x Snapchat India
Master Opinion Leader. 1,000+ AR lenses, 280M global views.
Good fit
- Founders who want a senior marketing brain before a marketing team.
- Marketing leaders short a hand on SEO, AEO or organic distribution.
- Companies entering a new market without an organic acquisition plan.
- Teams whose traffic grows but whose conversion paths do not.
- Brands that want to know how they read in AI-assisted research.
Probably not a fit
- You want a high-volume blog vendor.
- You want SEO done without context on the business.
- Vanity metrics matter more to you than qualified demand.
How I usually work
- 01
Understand
Business, audience, offer, channels and the data that already exists.
- 02
Prioritise
The few problems most likely to move the outcome.
- 03
Build
The pages, formats or systems that test the idea.
- 04
Measure
What happened, what it taught us, what changes next.
Have a growth problem? Tell me what you are building.
Send the context and where it is stuck. I will tell you if I am the right person for it.
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