Taking on a few projects
Reach you don't pay for.Answers you get named in.
I'm Younus, an organic growth expert and Marketing Manager at Masai School. I grew its Instagram and LinkedIn without paid follower acquisition. I build sites that rank, and I get brands cited by ChatGPT, Perplexity and Google.
- AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Maps
Get your brand cited by AI
Brand film · 0:27
Worked with
What changed
What changedSearch used to list. Now it answers.
Buyers ask ChatGPT and get two or three names. If you are not one of them, your ranking never gets looked at. So the work starts with proof an AI can quote.
Before
Ten links. The buyer picks.
- 1
- 2
- 3
- 4
- 5
- 6
Now
One answer. The AI picks.
Who should I hire for this?
Most people go with Brand A or Brand B.
Not mentioned: you
The full search surface
Ranking #1 is now only one of five jobs.
Buyers search, ask an AI, check the map and read reviews. Pick a job to see how I work on it, or hover an engine to see which job it belongs to.
How I work on SEO
- One page per buyer intent
- Technical baseline that crawlers can read
- Internal links that mirror how buyers compare
Proof, at a glance
Organic reach, counted.
Masai School, March 2023 to now, plus an earlier student role at Snapchat. No paid follower acquisition behind any of it.
How the Instagram page grewInstagram followers, @masaischool, 26K to 117K.
0.0M
LinkedIn organic views
across the content
0M
Views on the top reel
five more at 400K+
0K
Average reach per post
11x where it started
0M
Snapchat AR lens views
1,000+ lenses, global
What an audit finds
The same ten problems, again and again.
These are the patterns that recur in the audits I run. Open one to see what it costs and how I fix it.
5
high severity
5
medium
What it costs
Engines can read the questions but not the answers, so nothing is there to quote.
The fix
Render every answer as plain HTML and make the FAQ schema match the visible text exactly.
Tick what is already true. The score weights what moves citations, not what is easiest to ship.
Readiness check
Score 0 out of 100. Invisible to answer engines.
Tick what your site already does. The weights are my judgement of what moves citations, not a measured model and not a guarantee.
Tick the boxes that are true today. Your three biggest gaps appear here, with what to do about each.
How each result was built.
Organic social growth
Repeatable formats built from what your audience already shares.
- Reach
- Retention
- Owned IP
SEO and AEO
Rank on Google. Get quoted by ChatGPT, Perplexity and AI Overviews.
- Schema
- Citations
- Entity SEO
Brand and positioning
One clear line on who you are for, used everywhere.
- Voice
- Narrative
- GTM
Community and ORM
AI quotes your reviews and Reddit threads. I fix what they say.
- UGC
- Sentiment
- SOV
Websites built for search
Sites designed around what buyers search: page per intent, schema, fast, ready to be cited.
- Architecture
- Schema
- Next.js
YouTube ORM
Control what people see when they search you on YouTube.
- Brand safety
- Distribution
How I work
Six rules I do not break.
Answer first
Every page opens with the answer. People and engines both stop reading at the first thing that does not help.
One constraint at a time
People cannot find you, or they do not trust you. I fix one properly before touching the next.
Proof or silence
I only publish claims I can source. If a number cannot be checked, it does not go on the page.
Build for both engines
Google and the answer engines read the same page differently. I write and build for both.
Measure the same way
A fixed panel of questions, run weekly. A movement only counts if it repeats.
Ship in two weeks
A page, a format or a profile fix. Small enough to finish, so something is live fast.
What I will not do
- Guarantee rankings or citations
- Buy followers or reviews
- Invent proof
The toolbox
I build it, then I measure it.
What I build sites with. Sparkling Sandset and this site are both built from scratch.
- React
- TanStack Start
- Next.js
- Tailwind
- Supabase
- Cloudflare Pages
- Playwright prerender
No long audit. Something ships in two weeks.
- 01
Read what already exists
Analytics, Search Console, and what customers ask before buying.
- 02
Pick the one constraint
People cannot find you, or do not trust you. Fix one properly.
- 03
Ship in two weeks
A page, a format or a profile cleanup. Small enough to finish.
- 04
Write down what moved
A short monthly note: what worked, what did not, what is next.
- Meta Certified Social Media Marketing
- Master Snapchat Opinion Leader, SOL 2023
Marketing Manager at Masai School. Not a team I hand you to.
Jul 2026 / Present
Marketing Manager
CurrentMasai School
Own organic social, ORM, and the SEO and AEO stack. INR 20L monthly distribution budget.
Mar 2023 / Jun 2026
Associate Marketing Manager
Masai School
Built the content engine. IG 26K to 117K. LinkedIn 50K to 200K.
2024 / 2025
Marketing Manager, Freelance
Sparkling Sandset, Abu Dhabi
Greenfield brand build. Ranked #1 desert camp in Abu Dhabi. Engagement closed.
2022 / 2023
Master Opinion Leader
Under 25 x Snapchat India
1,000+ AR lenses shipped. 280M global views. Student captain, Under 25 Summit.
New to AEO? Start here.
All posts
Short answers. The long ones happen on a call.
How do you price the work?
By scope, not by the hour. You send the problem, I send back what I would do in the first month and what that costs. A one-off project and a retainer are priced separately.
How long is a typical engagement?
The first month is fixed: read what exists, pick one constraint, ship the first fix in two weeks, report what moved. After that it continues as a retainer only if the numbers justify it.
Do you work with brands outside India?
Yes. I am based in Bengaluru and work remotely. For Sparkling Sandset in Abu Dhabi, I built the brand to #1 desert camp in Abu Dhabi, on page one of Google.
How do you measure AEO results?
I pick the questions your buyers actually ask, run them in ChatGPT, Perplexity and Google AI Overviews, and record who gets named. Same questions every month, so the change in citations is the result.
Are you taking on work while at Masai School?
Yes, a small number. I am Marketing Manager at Masai School and take on a few retainers or projects alongside. You work with me directly.
Send me the problem.
What you sell, who buys it, where growth stalled. A few lines is enough. I reply within 24 hours.