About 40 core pages and 130+ articles, structured for search from day one.
- Client
- Sparkling Sandset
- Role
- Marketing Manager, Freelance. Sole builder.
- Timeline
- 2024 to 2025, engagement closed
- Market
- UAE, Hospitality
Google rank
#1
desert camp Abu Dhabi
Core pages
About 40
experiences, venues, proof, pricing, FAQ
Articles
130+
blog sitemap
Schema types
8
on an experience page
Brief
A new desert camp in Abu Dhabi needed a site that could rank against established tour operators and turn a visit into an enquiry, with no paid traffic to lean on.
Friction
A brand with no footprint, a market full of operators with ad budgets, and buyers who compare on Google, reviews and price pages before they ever message.
Outcome
The site ranks #1 for desert camp in Abu Dhabi. It is organised so each commercial query has its own page, and each page carries the structured data and proof a buyer or an answer engine looks for.
How it was actually built.
- 01One page per intent
- 02Structured data on every page type
- 03Built to convert, not just rank
- 04Trust off the site too
01
One page per intent
I mapped what people search before opening a design file. The site has 18 experience pages, one for each service a buyer asks for by name, instead of one long services page.
- Weddings, corporate events, team building, proposals, glamping, dining, brand activations
- Two venue pages and eight case studies that act as proof, not decoration
- Pricing, FAQ, reviews and an answers hub so comparison queries land on the site
02
Structured data on every page type
Each template ships with its own schema, so a new page is machine-readable the day it goes live.
- Organization, LocalBusiness, TouristAttraction and EventVenue for the entity
- Service and FAQPage for the experience pages
- ItemList and BreadcrumbList for the structure
03
Built to convert, not just rank
A floating WhatsApp button, dedicated custom-experience pages and a forms backend, because the enquiry is the goal and most guests ask on WhatsApp.
04
Trust off the site too
Google Business Profile, Trustpilot, Google Reviews and TripAdvisor were set up at launch, so the reviews a buyer finds match the site.
Shipped
- Information architecture and sitemap
- Page templates with schema per type
- Experience, venue, case study, pricing and FAQ pages
- Blog system and the first 130+ articles
- Review profiles and a launch checklist
Stack
- TanStack Start
- React
- Tailwind
- Supabase
- Search Console
Competencies
- Web Build
- Technical SEO
- Schema
- Information Architecture
Takeaway
A site that ranks is an information architecture problem first. The design came after I knew which page each query needed.