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Marketplace build, UAEActive

303 pages live: events, organisers, venues, categories, lists and emirate guides.

What I owned

  • Brand
  • Site
  • SEO
  • AEO
  • Social
  • ORM
Visit hadath.live
Client
Hadath
Role
Designer and sole builder: brand, product, site and SEO.
Timeline
2026 to present
Market
UAE, Events

Pages live

303

in the sitemap

Event pages

89

each with its own schema

Organisers

38

profile pages

Venues and lists

35

24 venues, 11 lists

Brief

A marketplace for known UAE events, in the style of the big ticketing sites: find what is on, see the details, go to the official ticket seller.

Friction

Listings change weekly, every event needs accurate dates and sources, and the site has to rank for event searches from a standing start.

Outcome

A live marketplace with its own brand, built so every event, organiser, venue and category is a page search engines can read.

How it was actually built.

01

A brand of its own

Separate name, ticket-stub mark and a restrained palette: ink, warm paper and one crimson accent. It reads as events, not as a camp business.

02

Every entity is a page

Events, organisers, venues, categories, curated lists and emirate guides each have a page, linked to each other like a graph.

  • 89 event pages with dates, venue and a link to the official seller
  • 38 organiser and 24 venue profiles
  • 31 category pages and 9 emirate guides

03

Structured for search

Event pages carry Event, BreadcrumbList and FAQPage schema and one canonical. Sources are opened and checked before a listing goes live.

04

Built to enquire

An enquiry form feeds one database. Listings link out to official ticket sellers. Nothing is sold on the site.

Shipped

  • Brand: name, mark, palette, voice
  • Marketplace site and page templates
  • Listing, organiser, venue and category data model
  • Schema, sitemap and robots
  • Enquiry flow and an admin tracker

Stack

  • TanStack Start
  • React
  • Tailwind
  • Cloudflare Workers
  • Supabase

Competencies

  • Brand
  • Web Build
  • Product
  • SEO

Takeaway

A marketplace is a search problem first: one entity, one page, and links that mirror how people browse.

Want this for your brand?

Next step

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