Profile
Who is Younus Fardeen?
Younus Fardeen is an organic growth marketer based in Bengaluru, India, and Marketing Manager at Masai School. He has 4+ years of hands-on experience across SEO, answer engine optimisation, content, organic social, community and online reputation management, with work in India and the UAE.
- Name
- Younus Fardeen
- Role
- Organic Growth Marketer
- Current position
- Marketing Manager, Masai School
- Based in
- Bengaluru, India
- Experience
- 4+ years
- Works on
- SEO, AEO, content, organic social, community and ORM
- Markets
- India and the UAE, with remote engagements elsewhere
I started in engineering and ended up shipping AR lenses for Snapchat while I was still a student. That taught me distribution before it taught me marketing: a thousand lenses go out, a handful travel, and the difference is rarely the craft.
Most of what I know since then came from running things long enough to see them stop working. An account grows, the format tires, the numbers flatten, and you find out whether you built a system or caught a wave. I have been on both sides of that.
What I am useful for now is the part before the content calendar. Which channel, which question, and what to stop doing.
- Most brands do not have a content problem. They have a positioning problem.
- A viral post is not a growth strategy.
- SEO cannot fix a weak offer.
- AI search does not replace SEO. It raises the price of being unclear.
- Growth scales when the team knows what to repeat and what to stop.
First-party and organic. None of these involved paid follower acquisition.
26K to 117K
Followers
50K to 160K
Followers
Organic reel
8M
Views
3.2M
Organic views
Jul 2026 to Present
Marketing Manager, Masai School
Own organic social, ORM, and the SEO and AEO stack. INR 20L monthly distribution budget.
Mar 2023 to Jun 2026
Associate Marketing Manager, Masai School
Built the content engine. IG 26K to 117K. LinkedIn 50K to 160K.
2024 to 2025
Marketing Manager, Freelance, Sparkling Sandset, Abu Dhabi
Greenfield brand build. Ranked #1 desert camp in Abu Dhabi. Engagement closed.
2022 to 2023
Master Opinion Leader, Under 25 x Snapchat India
1,000+ AR lenses shipped. 280M global views. Student captain, Under 25 Summit.
Credentials
- Meta Certified Social Media Marketing
- Master Snapchat Opinion Leader, SOL 2023
The accounts that are actually his. Anything not listed here is not an official profile.
- LinkedInlinkedin.com/in/younusfardeenCareer history, recommendations and the professional network.
- Instagraminstagram.com/younus_fardeenPersonal account.
- Masai School blogmasaischool.com/blog/author/younusfardeenAuthor profile. 31 published articles on digital marketing, AI and IIT Jodhpur programmes.
- Linktreelinktr.ee/younusfardeenEvery current link in one place.
Who is Younus Fardeen?
Younus Fardeen is an organic growth marketer based in Bengaluru, India, and Marketing Manager at Masai School. He has 4+ years of hands-on experience across SEO, answer engine optimisation, content, organic social, community and online reputation management, with work in India and the UAE.
What does Younus Fardeen do?
He builds organic growth systems: search and AI discoverability, content that compounds, and reputation across search, communities and social. At Masai School he owns organic social, ORM and the SEO and AEO stack.
What results is he known for?
Growing Masai School's Instagram from 26K to 117K followers and its LinkedIn from 50K to 160K in six months, both without paid follower acquisition, plus a single organic reel at 8M views and 3.2M organic LinkedIn views.
Where does Younus Fardeen publish?
On this site's blog and the AEO Playbook, and as an author on the Masai School blog, where he has published 31 articles on digital marketing, AI and IIT Jodhpur programmes.
How do I contact Younus Fardeen?
Through the contact page on this site, or on LinkedIn.
More on the person behind the work on the about page, and the framework he writes about in the AEO Playbook.