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9 projects across organic social, SEO and AEO, and technical website builds. Follower and reach figures are organic, with no paid follower acquisition.

Website build, UAEPast

Sparkling Sandset

A Booking Site Built From Scratch

Designed, built and shipped the Sparkling Sandset site as a search asset: one page per buyer intent, schema on every page type, and proof pages that earn the booking.

About 40 core pages and 130+ articles, structured for search from day one.

  • Web Build
  • Technical SEO
  • Schema
  • Information Architecture
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AEO, Edtech

Masai School

Getting a School Named in ChatGPT

How I set up Masai School's organic presence for AI answers: program pages built to be quoted, entity and trust pages, and a weekly check of who the engines name.

A fixed question panel, checked weekly across ChatGPT, Perplexity and Reddit Answers.

  • AEO
  • Entity SEO
  • Program Pages
  • Measurement
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Edtech, India

Masai School

Instagram Growth Engine

Took Masai School's Instagram from 26K to 117K followers with weekly reel formats, no paid followers.

26K to 117K followers. 8M view reel. 35K average reach.

  • Content Strategy
  • Owned IP
  • Reels
  • Organic Growth
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Edtech, B2B

Masai School

LinkedIn Employer Brand

Took Masai School's LinkedIn from 50K to 200K followers with alumni stories and named outcomes.

200K followers. 3.2M organic views. 40 to 60 percent MoM.

  • Copywriting
  • Employer Brand
  • Owned IP
  • Analytics
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Hospitality, UAEPast

Sparkling Sandset

Greenfield Brand and SEO

Built a desert camp brand in Abu Dhabi from zero to page one on Google, with no paid spend on the ranking.

#1 desert camp in Abu Dhabi. Page one, no paid spend on the ranking.

  • Brand Strategy
  • Technical SEO
  • Web Build
  • ORM
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Community, ORM

Masai School

Creator in Residence

A rolling cohort of Masai learners who post about the course every week, plus ORM on four platforms.

A rolling creator cohort shipping UGC every week.

  • Community
  • ORM
  • UGC Strategy
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SEO, AEO

Independent

AEO Site Builds

Sites built to rank on Google and be cited by ChatGPT, Perplexity and AI Overviews.

Zero paid dependency. Page one proof live in the UAE.

  • Technical SEO
  • AEO
  • Content Architecture
  • Schema
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YouTube, ORM

Multi-brand

YouTube ORM at Scale

YouTube creator distribution and comment moderation run by one team, on INR 15 to 20L a month.

INR 15 to 20L monthly distribution, brand-safe.

  • YouTube ORM
  • Channel Strategy
  • Brand Safety
  • Budget
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Experiential

Masai School

Events as Content

20+ Masai School events, from IIT campus drives to a 600-person convocation, planned as content shoots.

600+ at Convocation. 30K+ at Under 25 Summit.

  • Event Strategy
  • Experiential
  • Community
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