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Locations

The market changes the answer.

The fundamentals travel. What changes by market is who you are compared against, how carefully buyers research before they make contact, and which channel ends up carrying the decision. Thirteen markets, and what I would do differently in each.

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Not on the list? The work travels.

Engagements run remotely, from Bengaluru. Tell me the market and what is stalled, and the first reply says whether I am the right person for it.

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