ExperientialActive
600+ at Convocation. 30K+ at Under 25 Summit.
- Client
- Masai School
- Role
- Event Strategy Lead
- Timeline
- 2022 to Present
- Market
- India, Campus and Flagship
Events led
20+
across formats
Convocation
600+
attendees
Under 25 Summit
30K+
as student captain
Campus drives
10+
IIT placement
Brief
Get content and enquiries out of events, not just attendance.
Friction
One playbook had to stretch across campus drives, a flagship convocation, and a 30K youth summit.
Outcome
Owned strategy and on-ground execution for Convocation Day, 10+ IIT campus drives, and the experience zone at Under 25 Summit 2023.
How it was actually built.
- 01Design the journey
- 02Build for capture
- 03Compound after
01
Design the journey
Before, during and after touchpoints planned for each event type.
02
Build for capture
Shot lists, key moments, B-roll and creator coverage planned before doors opened.
03
Compound after
Footage reached social, PR and email within hours, and kept going for 30 days.
Shipped
- Strategy decks with journey maps
- Capture briefs and shot lists
- Post-event distribution calendars
- Repeatable playbooks per format
Competencies
- Event Strategy
- Experiential
- Community
Takeaway
Most of an event's value came from the 30 days of content after it.