INR 15 to 20L monthly distribution, brand-safe.
- Client
- Multi-brand
- Role
- YouTube Strategy and ORM Lead
- Timeline
- 2023 to Present
- Market
- India, Multi-brand
Videos live
58
in one month, two tracks
Views
59K
same month, combined
First response
1-3 hr
median, inbound queries
Bookings
+56%
month over month
Brief
Protect and grow reputation on YouTube while running paid distribution at scale.
Friction
Comments and response videos shift opinion fast, and paid spend amplifies whatever is already there.
Outcome
Two creator tracks running in parallel with a staffed comment layer underneath them. In the strongest reported month, 58 videos went live, and bookings across the organic mix rose 56 percent against the month before.
How it was actually built.
- 01Three-layer workflow
- 02Organic that supports paid
- 03Spend discipline
01
Three-layer workflow
Daily comment triage, mention tracking and response-video checks, with escalation to brand and legal.
- Tone-tagged response templates
- Mention monitoring across the niche
- Early-warning and creator outreach playbook
02
Organic that supports paid
Uploads planned so paid pushes never outrun the team's ability to answer comments.
03
Spend discipline
Every spend decision tied to view-through rate, qualified traffic or a change in sentiment.
Shipped
- ORM SOP with escalation tiers
- Response template library
- Monthly spend and sentiment report
- Creator outreach playbook
Stack
- YouTube Studio
- Google Ads
- Brand24
- Looker Studio
Competencies
- YouTube ORM
- Channel Strategy
- Brand Safety
- Budget
Takeaway
On YouTube, paid reach and comment moderation need one owner. Otherwise the spend promotes the complaints.