Engine guide: ChatGPT Shopping

How to get products into ChatGPT Shopping

Product results in ChatGPT are one of the few AI surfaces with a formal way in: a feed you share with OpenAI.

The short answer

OpenAI documents a product feed, in CSV or JSON, starting with a sample for validation and then daily snapshots. Instant Checkout runs on the Agentic Commerce Protocol, where the merchant stays merchant of record. Allow OAI-SearchBot so product pages can be read, and check OpenAI's current merchant page for eligibility.

What ranked on 26 September 2026: OpenAI's commerce documentation ranks beside feed-management vendors. It is the primary source for feed behaviour and checkout.

Last reviewed 19 October 2026 · 2 sources

How products get into ChatGPT

There is a feed path and a checkout path, and checkout is optional.

Feed: identifiers, descriptions, price, inventory, media and fulfilment, shared securely
Integration starts with a sample feed for validation, then daily snapshots
Checkout: ChatGPT calls the merchant's endpoints, and the merchant stays merchant of record
Payments use your own provider. OpenAI's page lists Stripe's token first
The page lists no eligibility criteria, so check the current merchant page

Claim and reality

Things that sound right and are not.

Flip a card for what is actually true.

Claim
We submitted a feed, so crawling does not matter.
Claim
Instant Checkout is required to appear.
Claim
Our Google Shopping feed will work as is.

Where to start

In order. Tick as you go, or copy the list.

0 of 5 done

Allow OAI-SearchBot in robots.txt and CDN rules. Confirm product pages carry Product markup with price and availability.
Check whether your commerce platform already handles enrolment before building a feed.
Map your catalogue to OpenAI's feed fields and send a sample for validation.
Refresh price and inventory on the cadence OpenAI describes.
Search ChatGPT for your products by need, not name. Note which merchants appear beside you.

Questions

Asked most.

Does it cost anything to be listed?

The docs I reviewed state no fees. Check OpenAI's current merchant terms, especially for Instant Checkout.

Is ChatGPT Shopping available in every country?

I found no eligibility list in the commerce docs. Check OpenAI's merchant page for current markets.

How are products ranked?

OpenAI's docs say recommended attributes such as reviews, rich media and performance signals support ranking and relevance.

Evidence, labelled

What is confirmed, what is reported, what is a hunch.

Each claim is labelled and sourced. Google rows speak only for Google.

Last reviewed 19 October 2026 · 2 sources

Confirmed: Stated in the platform's own documentation or measured in published data.

OpenAI documents a product feed.
Confirmed
CSV or JSON, sample first, then daily snapshots. Required fields keep price and availability accurate.
OpenAI, commerce docs (opens in a new tab)
OpenAI is not the merchant of record.
Confirmed
In the Agentic Commerce Protocol the merchant validates the order, charges the payment and accepts or declines.
OpenAI, commerce docs (opens in a new tab)
OAI-SearchBot access matters for ChatGPT search.
Confirmed
OpenAI says to allow OAI-SearchBot to appear in ChatGPT search results. It is independent of GPTBot.
OpenAI, crawlers (opens in a new tab)

Sources, fetched 19 October 2026

01Commerce guides: key concepts (opens in a new tab)OpenAI · No date shown
02OpenAI crawlers and user agents (opens in a new tab)OpenAI · No date shown

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