Younus FardeenOrganic Growth Marketer
I make brands easier to find, and harder to forget.
SEO · AEO · Content · Distribution
Organic growth, built around how people search, discover and decide.
Worked with
The problem
The problemWhat problem are we actually solving?
People are searching for what you sell and still not finding you. Sometimes that is a ranking problem. Increasingly it is that the thing answering them never had a reason to mention you.
- Search
- AI
- Social
- Content
- Brand
YOUwho should I hire to get my brand cited by AI?
Answer
Look for someone who treats it as search work rather than a separate discipline: clear answers, unambiguous entities and sources worth quoting.
- [1]Younus Fardeenyounusfardeen.com
- [2]Google Search Centraldevelopers.google.com
4+ years of hands-on marketing experience across SEO, AEO, content and organic growth.
Marketing Manager at Masai School. Every number here is organic.
- Organic Social
- Brand Strategy
- SEO + AEO
- Community + ORM
- Content Systems
- Growth Analytics
- Meta Certified Social Media Marketing
- Master Snapchat Opinion Leader, SOL 2023
26K to 117K. Average reach 3K to 35K.
Instagram followers, @masaischool. Endpoints documented.
Evidence
EvidenceThe numbers, and what they were doing before.
8M
Views on a single organic reel
Masai School, no paid distribution behind it.
Organic
LinkedIn followers
50K to 160K
Six months, month on month
“Younus brought clarity, structure and real growth to our social presence.”
Marketing should make people care.
The question I get asked most
SEO and AEO are not rivals and one does not replace the other. They are two different jobs that share most of the same work underneath.
SEO
Helps you rank on a results page, where someone still has to choose you from a list and click.
AEO
Helps you get cited inside the answer, where there may be no list and no click at all.
Instagram followers
4.5x0K
LinkedIn followers
6 months0K
LinkedIn organic views
owned IP0.0M
Top single reel
5 more at 400K+0M
Average reach per post
11x0K
Snapchat AR lens views
global0M
Featured projects
Organic social growth
Systems that compound after the campaign ends.
- Reach
- Retention
- Owned IP
SEO and AEO
Ranked on Google. Cited by ChatGPT and Perplexity.
- Schema
- Citations
- Entity SEO
Brand and positioning
One recognisable brand across every channel.
- Voice
- Narrative
- GTM
Community and ORM
Structured advocacy instead of noise.
- UGC
- Sentiment
- SOV
Growth analytics
Dashboards a founder can act on in five minutes.
- Dashboards
- Experiments
YouTube ORM
Reputation and distribution as one system.
- Brand safety
- Distribution
- 01
Understand the business
Audience, offer, current channels and the data that already exists.
- 02
Find the bottleneck
The few problems most likely to move the outcome, not the full list.
- 03
Build the smallest useful system
The pages, formats or campaigns that test the idea without a rebuild.
- 04
Measure, learn and repeat
Track what happened, write down the learning, decide what changes next.
- Specific ideasGeneric content
- Audience insightBrand-first copy
- Repeatable formatsOne-off campaigns
- Distribution that supports the businessVanity reach
Jul 2026 / Present
Marketing Manager
CurrentMasai School
Own organic social, ORM, and the SEO and AEO stack. INR 20L monthly distribution budget.
Mar 2023 / Jun 2026
Associate Marketing Manager
PastMasai School
Built the content engine. IG 26K to 117K. LinkedIn 50K to 160K.
2024 / 2025
Marketing Manager, Freelance
PastSparkling Sandset, Abu Dhabi
Greenfield brand build. Ranked #1 desert camp in Abu Dhabi. Engagement closed.
2022 / 2023
Master Opinion Leader
PastUnder 25 x Snapchat India
1,000+ AR lenses shipped. 280M global views. Student captain, Under 25 Summit.
Have a growth problem? Tell me what you are building.
Send the context, what you are trying to achieve and where things are getting stuck. I will tell you whether I am the right person for it.